Duda Melzer and His Success Journey at Grupo RBS

Duda Melzer, whose birth name is Eduardo Sirotsky Melzer, is an award-winning businessman with a reputation for running one of the largest family-owned media company in Brazil. He is the chairman and president of Grupo RBS. Duda Melzer has been with the company since the year 2004.

One of the factors that make Grupo RBS a success is the great strategies implemented by the company. There is also the fact that the employees are treated as family and are motivated to achieve the company’s vision. Other than that, Grupo RBS succeeds due to its diversification strategy. The ability to win over radio, television, newspaper and online media portals is a winning strategy for the company.

According to Acaert, Duda Melzer joined Grupo RBS in the year 2004. He had just travelled back from abroad, where he had gone to further his studies and had also been working in senior leadership positions for two companies. Abroad, Duda Melzer, had been working for Box Top Media, where he was the CEO of the company. He also worked for Delphi Corporation as the senior financial analyst.

Even as he worked for other companies, he had always had the dream for working for his family company, Grupo RBS. Therefore, when he received an invitation, to serve as the CEO of domestic markets in the year 2004, he did not hesitate. More details can be found on Crunchbase.

The Harvard University Graduate went back to Brazil and immediately began his new role at the company. Four years down the line, his excellent performance saw him promoted to VP of marketing and Business Development. This was two years prior to being appointed the VP of the company, the last stopping point before he was appointed CEO of the company in the year 2012. This was followed by an appointment to serve as the executive chairman in the same year.

See more: http://g1.globo.com/rs/rio-grande-do-sul/jornal-do-almoco/videos/v/presidente-do-grupo-rbs-eduardo-sirotsky-melzer-falar-sobre-a-transformacao-da-zh/3321858/

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