Launched in 2012, Slyce has become the leading innovators in visual search technology. They have done so well that they went public for IPO/Stock on April 24, 2015. They have between 250 to 500 employees, and the following are their main key players:
– Cameron Chell, co-founder- an author and serial entrepreneur with over 25 years of experience.
– Ted Mann, president- founder of SnipSnap which is the first app to scan paper coupons, and to save it as a mobile offer.
– Erika Racicot, COO & Co-founder, and director- focused on excellence and operational execution. Her passion started as she worked for a national retail chain.
– Khurram Qureshi, Chief Financial Officer- he has held this position since November 2013. Since April 2007, he has also been a partner for CQK Chartered Accountants LLP.
– Dale Johnson, executive chairman & director- he has been the corporate director and independent business consultant since 2007.
– George Colwell, director, he’s SAP’s financial services managing and principal partner of The Creative Alliance.
– Kevin Taylor, director- he is the CEO and president of Prism Equity Group and TEReI International Ltd., a private equity and merchant bank organization that provides representative, M&A, financial consulting, equity, and debt services for companies in American companies in renewable energy, pharmaceutical, technology, and telecommunications.
– Travis Reid, director- he has been the CEO since November 2010 for Screenvision Cinema Network LLC, which provides media, advertising, and marketing solutions.
Slyce provides purchasing platform of point of interest. This allows users to identify an object upon seeing it with the use of visual/image recognition technology, audio and video recognition, NFC, and barcode and QR scanning. Also, the user can share the product discoveries on social media. This company’s technology can be used by publishers, brands, and retailers to allow consumers to shop upon the moment of inspiration. Consumers can also take photos of the products they see in the real world, and receive identical or similar products that matched the read world products to make an immediate purchase.
The process in operating their visual search technology is as follows:
1. A coupon, barcode, or QR code is extracted, and then data is instantly returned to shoppers.
2. A photo of printed material, billboard, or from the real world is compared to an exact match or similar item.
3. Then the consumer is able to purchase immediately.