Category Archives: CEO

Desiree Perez Remains at the Top of the Global Entertainment Industry

N.Y. Daily News has a history of giving the correct headline to any story and once christened music industry executive “Babe Ruthless”. The story regarded the development of the Roc Nation Sports group which was, at the time, the latest incarnation of the entertainment brand developed by Shawn “Jay-Z” Carter and a group of executives known as the Hova circle of influence; Desiree Perez has occupied a position in the circle of influence for almost two decades and was part of the group given the job of creating a business empire originally under the name, SC Enterprises.

The global entertainment industry changed forever when Desiree Perez negotiated a deal with the events company, Live Nation in 2008 worth $100 million over ten years. Roc Nation was born from the deal created by Desiree Perez which was signed for a longer period of time than any major record label believed should be considered in 2008; the impressive nature of the negotiating skills which provided Perez with the name, “Babe Ruthless” was once again on show in 2017 when a further deal with Live Nation was signed for a huge $200 million.

Now named to the list of top female entertainment industry executives, Desiree Perez has grown into her position as one of the top leaders in an industry which has often been seen as particularly patriarchal. One of the latest generation of female entertainment executives, Desiree Perez has used her influence to develop the careers of new and established artists who can benefit from the experience she has developed in this sector of the media. The Tidal streaming service has taken a different approach to the development of successful artists by allowing Desiree Perez to curate her own playlists of emerging artists signed to the Roc Nation label.