Why Lori Senecal is a power figure that both men and women should look upto

Lori Senecal – Global CEO at Crispin Porter + Bogusky


Lori Senecal is recognized for her robust personality, marketing knowledge, and strong advertising skills. She is a leader when it comes to issues of developing innovative marketing techniques. Senecal focuses on innovative technology solutions that offer business solutions. Her credibility in the global advertising sector led to her appointment as the Global CEO of CP&B (Crispin Porter & Bogusky). Lori Senecal is the former Global Executive Chairlady at KBS (Kirshenbaum Bond Senecal). After leaving a great legacy, she retired from CP&B agency end of 2017.


Among the great things people talk about her, is that; she never remains in her comfort zone, and that is, by all means, one of the key elements for her prosperity. As the Executive Chairman of KBS, she extended the organization’s global vision, and her hard-working attitude added to the quick development of the organization. Lori set the bar high for herself from the get-go throughout everyday life. She is the youngest in their family of four girls, hence the reason she got maximum attention and mentorship from her parents and sisters. You can visit huffingtonpost.com for more.



Lori pursued her degree from McGill University. She was the leader of the McCann Erickson New York office, and during her duty, she helped key brands like Coca-Cola and Xbox establish fruitful promotion campaigns. She is conversant in French and likes reminding his listeners that great advertising is the same as great style. Lori Senecal is recognized for her unique style, relentless capability, and creative talent when handling issues. On account of Lori’s leadership skills, KBS is presently a worldwide organization with an excess of 800 workers. Her contribution to the promotion crusades of business mammoths like American Express, HomeGoods, Boar’s Head, Vanguard, BMW, and Victoria Secret Pink helped Lori turn into the publicizing marking ruler she is currently.


According to Senecal, the desire to get associated with the business world began when she was in high school. The motivation for her profession in the promoting business originated from her days as a coacher. She acknowledges that mentors are pioneers, and once you are one, it’s difficult to be an adherent. Early in her advertising career, she learned that performance and perseverance generate income and that any marketer is as good as their last ad campaign.


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