In Brazil, e-commerce is one of the retail sectors that does not stop growing. According to data from Ebit – which measures the reputation of virtual stores through surveys of real consumers, generating strategic and tactical data for the online market – e-commerce traffic for 2017 was estimated at R $ 48.8 billion, 10% a year more than in 2016. All this growth and popularity of online commerce, however, also results in more demanding consumers – which forces retailers to innovate, offer new solutions, technologies and better consumer experiences, points out the entrepreneur in the field of retail, Rodrigo Terpins.


In this context, the IPNews Portal – a publication of Interactive Communication and a reference in journalistic content for Convergent Communication Systems – listed five payment technologies that promise to succeed in 2018 and improve the long-standing consumer experience. Check out.


Recurring Debit Payment without Authentication-


Rodrigo Terpins explains that until recently in Brazil, only subscribers with credit cards did not need to authenticate to make a payment. Already in the case of debit cards, the consumer was always directing to the page of the issuing bank,


where he had to enter his password and authorize the payment. This, however, has become a hindrance for companies who want to offer a recurring “invisible” customer debt collection experience in debt – and, well because of this, the debit mode as a form of payment was not being offered.


Adyen – a leading payment technology company offering a unique Global Platform – thinking about it, decided to innovate and develop for its Brazilian clients , among them Uber and Netflix, the unprecedented option to register debit card payments without it being necessary authentication. Check out for more details.


“This was made possible by the company’s technology platform, which bases its anti-fraud strategies on the intelligent handling of a high volume of data,” IPNews wrote.


Application Payment-


Currently, according to Adyen global data for October 2017, about 52% of online purchases are made by mobile devices – which is a good opportunity for retailers to leverage their in-app stores. This technology enables the consumer to make payment on an accessible and intuitive platform, reports Rodrigo Terpins. And the retailers that make use of it will already be ahead in 2018 and will have greater chances of customer loyalty, said the IPNews Portal.


Automatic update of card data-


If the consumer lost or had the card stolen, he had to cancel their subsctiption, and issue a new card, they also had to re-do their registration on websites, apps, an e-commerce platforms. Now,

however, Adyen has lauched a new technlogy for automation and data update, called Account Updater, which simplifies this process, says Rodrigo Terpins.


“It eliminates the need to re-register customer payment data. Now, this process can be done directly by the Adyen e-commerce customers, who will keep the information of the card data in the Visa and Mastercard flags, always updated. This avoids unintentional churn, interruptions or delays in delivering products and services to consumers, who often have their signatures canceled or suspended for lack of up-to-date data,” IPNews explained.


Digital Photo Frames-


In addition to credit, debit and billet cards, another form of payment that is growing nowadays are the digital wallets. An example is Pay with Google, which allows the consumer to make one-touch purchases on mobile devices running Android or Chrome browsers – that is, without having to repeatedly enter payment information or delivery address. Terpins points out that this data can be stored in a digital user profile on the Google system .


Data Intelligence-


According to the IPNews Portal, “payment habits are a valuable source of data to increase conversion, improve buying experience and leverage business.” “Intelligence in data processing is the key to driving more conversions and therefore consumers have a better experience with their approved transactions,” the report concluded.




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