It’s All Business for Desiree Perez

Desiree Perez may not be a household name but to those in the music industry she is a force to be reckoned with. Always one to shy away from the public, Perez has been a force behind the scenes in the entertainment industry for over two decades. Called “Des” by those around her, Perez is a ferociously intelligent business woman with many years of experience in the savvy world that is the music industry. She was recently named by Billboard as one of the most powerful women in music, a distinction that was along time coming.

A native of New York City, Perez is as tough they come. She spent nearly 20 years as a well-known music and entertainment venue manager in NYC before being chosen by rap mogul Jay-Z to run his SC Enterprises. She had been a close friend of his for many years and a trusted business advisor, so the choice was an easy one. She successful ran that business for nearly a decade and when Jay-Z created Roc Nation, he chose Perez as the company’s COO. She quickly turned the start-up into one of the world’s largest music and entertainment conglomerates.

Known in the industry as a pit bull at the negotiation style, Perez takes no prisoners when it comes to business. It is that type of business personality that makes whatever she is involved in turn into gold. And Facebook.com, The executive has helped secure many deals for Roc Nation clients including Rihanna and Beyoncé Knowles. She even helps Roc Nation Sports in their negotiations with sports teams. Whatever the task, Perez is up for it.

It is this type of veracity that makes Desiree Perez one of the music industry’s most successful executives. You will not find Perez tooting her own horn but sometimes the noise it makes cannot go unheard, and more information click here.

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