Lori Senecal Lists Best Ad Techniques

As the general public changes the ways in which they receive information, so does the ways in which companies advertise their products. The Chief Executive Officer of Crispin Porter and Bogusky, LLC, Lori Senecal is one of the most highly-regarded advertising experts in her field, and she recently discussed the latest trends in advertising, as well as the ways in which they may be implemented to improve your business clientele.


Today, as smartphone usage reaches an all-time high, mobile advertising is now becoming the dominant form of online advertising for major corporations around the world. While desktop advertising has continued to fall significantly over the last decade, revenue regarding internet advertising has reached an incredible $60 billion, with mobile advertising making up the majority of these monies. Businesses everywhere are benefiting from this change in consumer usage, and the latest studies show, that the average person is now spending up to 25 percent of their time on their mobile devices. In recent years social media has crept into the fold, with platforms such as Facebook, generating astronomical revenues. Over the span of a year, the revenue associated with Facebook’s advertising jumped considerably, with studies show that it increased a whopping 60 percent. The search engine Google has also become one of the world’s advertising juggernauts, as studies revealed that, over the same period of time, which covered 2014 to 2015, its revenues saw a 20 percent jump. When combined, Facebook and Google took up 76 percent of the advertising growth over that period. Check out accompany.com for more.



Due to the fact, most people don’t want to be bothered with ads, many relying on ad blocking software, with studies showing that up to 92 percent of online users utilize them. While this has put a damper on online advertising to a degree, many companies have begun opting to implement shorter ads that end before losing the viewers attention. According to Lori, the companies that benefited the most from these compacted ads were Snapchat, Spotify, and Universal Pictures. While recent studies have proven that the amount of millennials using Facebook has decreased in recent years, the marketing power of the platform remains substantial.



Read more: https://www.linkedin.com/in/lorisenecal


Click here: https://www.youtube.com/watch?v=NjY-yKuLlcw

Comments are closed.