Sentient AI is Cutting Browsing Time

Sentient Technologies is a global leader in many things AI ( Artificial Intelligence) that are e-commerce related. Last year the company rolled out a few new products related to distributed AI, which in turn is a part of Sentients platform called Sentient Aware. The idea with these new products is to make life easier for single and multi-brand retailers and more options to win over more customers. One of the products that are part of Sentient Aware is personalized merchandising. With this software package, it will give shoppers a more visual and personalized experience when looking for a product on a website that uses this technology.

In this crowded world of e-commerce, retailers are vying with each other to get the customers attention. It is in this scenario that more and more e-retailers are turning to AI to get a piece of the pie. So how does personalized merchandising work in all of this? The reason why it is called personalized is that when a customer is on a web page looking at different products, they will see things based on previous searches. In other words, the website will “recognize” the shopper and bring up pages and images accordingly.

The result of all this technology is giving customers a more relevant feel when they are searching for something. In the good old days of web searching the person would rely on typing search queries and jumping around the web page to find something. With personalized AI technology, it will notice all of the attributes of the product the viewer is clicking on and show products accordingly. For example, if the customer is searching for dresses, specifically blue colored dresses, Sentient Aware kicks in and notices these attributes and shows relevant products. Visit Sentient’s profile at Linkedin.

The bottom line for any business, online or not, is the conversion of window shoppers to paying customers. The trick is to grab their short attention span and get them to buy products. The personalization aspect of browsing makes this happen at a higher rate. Not only that, retailers wants the customer to come back and buy more. This long-term relationship is equally as important. The beauty of this technology is that it is seamless. It quietly goes about its business finding and recognizing what the customer is looking for and displays it without being intrusive in any way. So much so, that the customer will not even notice.

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